Breaking News: Zomato Reinvents Itself as ‘Eternal’ – A Game-Changer for the Future of Food, Groceries, and More!
The food and grocery company Zomato has formally changed its name to Eternal Ltd. in a daring and exciting move that has the tech and delivery sectors buzzing. Yes, you read correctly! Zomato is entering a new phase and is no longer just the app of choice for ordering pizza or biryani late at night. This significant change is a reflection of the company’s lofty goals and expanding impact beyond meal delivery. Everything you need to know about this revolutionary rebranding and its implications for the company’s future, shareholders, and customers is right here!
Why ‘Eternal’?
Eternal is a strong statement, not merely a name change. A name that represents the company’s enduring strength, a power that was founded on more than fleeting success. Even in the face of self-doubt, it’s about making a lasting impression while acknowledging the limitations that motivate them to improve daily. In a passionate letter to shareholders, Deepinder Goyal, the company’s founder and CEO, laid out the details, highlighting how the move to Eternal represents the company’s evolution from its beginnings as a food delivery service to something much more ambitious.
There is more to the name change than meets the eye. It is a mission statement that emphasises the unrelenting pursuit of innovation and growth. So, you ask, what’s in a name? Everything, actually. Zomato’s new identity is an attempt to go beyond conventional boundaries in a world where remaining relevant is a never-ending battle.
“True immortality comes from constantly striving for better, from embracing our mortality,” Goyal reflects in a personal statement. This moniker serves as a continual reminder to persevere—not because we are here, but rather because we must never give up.
The Transition: What’s Changing?
Hold your horses—while the brand app will still be called Zomato, the company itself will now go by Eternal Ltd.. The big changes include:
- The company’s new name: Eternal Ltd.
- Corporate website transition: From zomato.com to eternal.com
- Stock ticker change: From ZOMATO to ETERNAL (Hey, the stock market’s about to get a facelift too!)
- New business focus: Eternal Ltd. will now incorporate four major businesses under its umbrella: Zomato (food delivery), Blinkit (quick commerce), District (live events), and Hyperpure (kitchen supplies).
Goyal makes it apparent that this change is about looking to the future and coming up with a name that captures the company’s present goal of becoming an unstoppable force that changes with the market.
But Why Now?
What, then, prompted this significant choice? Deepinder Goyal noted in his letter to shareholders that Zomato initially began using the internal term “Eternal” following the acquisition of Blinkit, the fast-commerce phenomenon, in the middle of 2022. Goyal argues that it was appropriate to openly adopt the moniker when something other than Zomato started to dominate their destiny.
Goyal confidently stated, “I feel that this is the moment to make this move, as Blinkit is leading the charge in quick-commerce today.”
Quick-commerce services like Blinkit, Swiggy’s Instamart, and others have significantly impacted the food delivery and e-commerce industries, prompting this renaming. These firms, which offer lightning-fast delivery speeds (some even guarantee 10-minute deliveries), have completely changed the way Indians purchase.
And you know what? Zomato is committed to making the most of this transformation.
Zomato vs. Swiggy – Who’s Winning the Race?
Over the past few quarters, Zomato and Swiggy have both experienced difficulties, and their development has slowed. Zomato, however, is not going to back down!
According to the most recent Q3 FY25 report, Zomato’s Gross Order Value (GOV) increased by a meagre 2% on a quarterly basis. Conversely, Swiggy experienced a 3.4% increase. There isn’t much of a difference, but it does show how fiercely these two titans compete as they attempt to expand into new markets.
Zomato isn’t just sitting on its success, either. It has been actively promoting Blinkit, and the revolution in quick-commerce is only getting started. Given the enormous potential in this field, companies like Walmart, Amazon, and Reliance JioMart have already started their own quick-commerce services.
As Zomato fights on one front, it is already planning for its next big thing and is prepared to move quickly.
Eternal Ltd. – The Big Four of the Future
Let’s break down the four major businesses that will now fall under the Eternal Ltd. umbrella:
| Business | Description |
|---|---|
| Zomato | The flagship food delivery app, still the bread and butter for millions of users. |
| Blinkit | The quick-commerce pioneer—get anything delivered in minutes! |
| District | The live events business—where the action is, live and in your face! |
| Hyperpure | The kitchen supplies unit—helping restaurants and stores keep things fresh and organized. |
These four pillars will help Eternal Ltd. make an indelible mark on not just the food delivery space, but the entire retail and e-commerce landscape. So, buckle up, folks, because things are about to get wild!
What’s Next for Eternal Ltd.?
With Blinkit now a major driver of growth, the rebranding to Eternal represents the company’s long-term vision to pivot into the quick-commerce sector. While food delivery is still essential, Eternal’s roadmap focuses on:
- Expanding Blinkit’s reach
- Increasing market share in the 10-minute delivery game
- Growing its live events and kitchen supplies businesses
This shift will undoubtedly change the game, and in a world where quick-fix solutions are becoming the norm, Eternal is positioning itself to meet these demands head-on.
The Big Questions – FAQ
Q1: Will Zomato’s food delivery service change its name? A1: Nope! The Zomato app will remain the same. The name change only applies to the corporate entity, which is now Eternal Ltd.
Q2: What’s the impact of this rebranding on customers? A2: For now, not much will change for the food delivery experience, but the company’s rebrand signals a bigger shift toward more diverse offerings like quick-commerce and live events.
Q3: Will Eternal Ltd. offer more products/services beyond food delivery? A3: Absolutely! The focus will now be on quick-commerce (Blinkit) and other ventures like District (live events) and Hyperpure (kitchen supplies). A diverse future is on the horizon!
Final Thoughts: The Road Ahead for Eternal Ltd.
More than just a name change, Zomato’s rebranding to Eternal is a daring declaration of ambition. Eternal Ltd. is prepared to solidify its position as a comprehensive, next-generation tech corporation, with Blinkit at the forefront and quick-commerce upending the industry.
Is it dangerous? You wager. However, Zomato’s path thus far has been characterised by this kind of audacity. The world is observing Eternal Ltd. as it enters its next significant phase, evolving from a food delivery startup to a dominant force in e-commerce. Prepare yourself for an extraordinary future.
So, what do you think? Will Eternal Ltd. be the next big thing? Drop your thoughts in the comments below! 👇
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